1. Create a logo and brand image for ValueBank.
2. Design a four-panel brochure around supplied text describing ValueBank’s accounts and services.
The logo moves away from the more traditional image of solidarity and strength for a bank. The angle of the VB suggests a new way of looking at business, and the tapered, streamlined appearance is fast-moving and modern. This is the future of banking: it’s light, easy, and uncomplicated.
The colour blue was used throughout to communicate a sense of stability and calm and to inspire confidence in the bank.
The sky was chosen as the background for the brochure to create a sense of openess and possibility. This is emphasized by the spacious, uncluttered design.
This brochure uses only two colours to minimize printing costs.