1. Create business cards for the aboriginal employment and training society
2. Design a brochure outlining the companies services.
The company needed to have a brand overhaul while keeping their existing logo. Starting with the business card, I kept it clean and simple. The stroke across the card includes the colours of the logo and the bear paw images is shadowed in the top right corner. Information is grouped in a comprehensible and pleasing manner.
The brochure was based both on the design of the business cards and on an existing banner. The colour blue was a welcome addition to the scheme. All elements are pulled from the logo and used in unexpected and delightful manners: the feathers as bullet points, and the bear paw under the panel outlining their role – as a vision of a helping hand.