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Posted by on Jun 21, 2012 in | 0 comments

The assignment:
1. Create a logo for the Hotel Gardenia.
2. Design two portrait magazine advertisements for the Hotel Gardenia in Hawaii.

The logo conveys the quiet elegance of this relaxing resort hotel, incorporating a stylized image of a gardenia leaf which can be readily used in a wide variety of applications, with or without the hotel name.

The ads showcase the hotel as a resort offering all the desirable features of a tropical haven including fine dining, luxurious rooms, and proximity to all the local amenities.

The organized, uncomplicated layout of the ads, in colours that echo and complement the logo, appeal to a refined audience who is looking for a calm and relaxing retreat after a full day of enjoying Hawaii’s exciting activities.

A sidebar/tab highlights features of the hotel or the contact information

The layouts of the two sizes differ, but the branding of the hotel is maintained.