1. Design a visual identity for Frank Coalfield Realty.
2. Create a full-colour flyer to advertise a duplex in North Delta using copy provided.
The flyer is organized in a modular fashion, grouping information together in meaningful clusters.
Directional elements provide the eye with a pathway through the flyer.
The blue colour was chosen to appeal to a female audience, draws attention to important information, and does not distract from the essential information.
The agent’s initials naturally compose themselves into an iconic key form which lends itself to a variety of applications.