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Posted by on Jun 18, 2012 in | 0 comments

The assignment: 

 1. Design a visual identity for Frank Coalfield Realty.
2. Create a full-colour flyer to advertise a duplex in North Delta using copy provided.

The flyer is organized in a modular fashion, grouping information together in meaningful clusters.

Directional elements provide the eye with a pathway through the flyer.

The blue colour was chosen to appeal to a female audience, draws attention to important information, and does not distract from the essential information.

The agent’s initials naturally compose themselves into an iconic key form which lends itself to a variety of applications.