1. Develop a visual identity for the festival.
2. Design packaging for the official festival souvenir.
The golden ring is suggestive of the sun, and dog paws are positioned like rays around the noble silhouette of the Dog. The ribbon carrying the name of the event is extremely festive and is representational of the ribbons that are handed out to winners of the various events of the festival.
The packaging features the logo and other graphic elements with colour used sparingly to highlight the souvenir visible through the window.
The basic design elements are versatile for use in a wide range of applications.