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Posted by on Jun 16, 2012 in | 0 comments

The assignment:
Lay out an 8-page magazine supplement according to strict and detailed guidelines relating to all design aspects including.
• Margin sizes
• Text/leading specifications
• Specific headlines on designated pages
• Defined ad sizes on each page.

Images were selected to appeal to the broad demographic profile of the BC vacationer.

The cover photo was clipped so that the type drops behind the tower.

All photos except the images on cover and page 5v were taken my me.

The unusual treatment of an iconic image produced a compelling cover.

Bleed spreads alternated with crisp grid layouts to balance the client’s requirements for a clean look with powerful images and stirring visual appeal.